This enabled the campaign to inform supporters about the event nearest their geographic location. Local Events: Bernie 2020 kickoff event emails were personalized using subscribers’ zip codes. The visual road map of donor history generated two times more than the typical email blast, she says. Can Bernie count on you to add another contribution today?”
“But we still have a long way to go in order to win this election and transform our country. “It’s because of you that our campaign is off to such a strong start.,” reads the email copy. The campaign created a visual map taking the donor from the exact date of their first contribution to the campaign, to how many donations they have made, to the total amount donated since Sanders announced his candidacy.
“We create a two-way relationship with subscribers by showing what we know about them and what is valuable to them.”Ĭurran shared a number of examples of ways the Bernie 2020 campaign is personalizing messaging to donors and supporters.ĭonor History: Showing a donor’s giving history to the campaign in an email illustrates what supporters have done in the past-and then pivots attention to what they can do now. “It is a privilege, not a right, to be able to send email to our donors,” she says. When getting started with personalization, it is critical to take the time to tailor content to recipients, notes Curran, who spoke at the recent Litmus Live conference in Boston. “Community is a broad movement and is at the center of everything we do.” “We have so much data available, so we can make more relevant asks of subscribers and get them to engage,” says Robin Curran, vice president of digital strategy at Aisle 518 and digital fundraising director at Bernie Sanders for President. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers-and donors-for the presidential candidate. This is a record on the CVE List, which provides common identifiers for publicly known cybersecurity vulnerabilities.The visual road map of donor history generated two times more than the typical email blast for the Bernie Sanders campaign.
Necessarily indicate when this vulnerability wasĭiscovered, shared with the affected vendor, publicly The CVE ID was allocated or reserved, and does not The list is not intended to be complete.ĭisclaimer: The record creation date may reflect when Note: References are provided for the convenience of the reader to help distinguish between vulnerabilities. php file to be accessible under a admin/temp/surveys/ URI. Interspire Email Marketer through 6.1.6 allows arbitrary file upload via a surveys_submit.php "create survey and submit survey" operation, which can cause a.
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